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EC Wants Better Remedies from Google

If it can’t or won’t parlay, Google faces antitrust action and a possibly steep fine of as much as $5 billion

After circulating Google's concessions among its rivals, the head of the European Commission's antitrust unit Joaquin Almunia says that its proposal won't cut the mustard and that it'll have to do better to quiet complaints that it's unfairly blocking competitors' search results.

If it can't or won't parlay, Google faces antitrust action and a possibly steep fine of as much as $5 billion.

The EC's competition commissioner has said he would prefer to end the agency's three-year investigation of Google's search behavior with a negotiated settlement but, as he told a press conference in Brussels Wednesday, "I concluded that the proposals that Google sent to us are not enough to overcome our concerns."

It's unclear if there's a deadline on further remedies.

Google, which claims its proposal "clearly addresses the four areas of concern," has something like a 90% share of the European market. It has offered to label its own products in Internet search results, show at least three rival sites when one of its own products is flagged and make it easier for advertisers to move to rival platforms.

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Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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