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SolidFire Launches SSD Go-to-Market Program

The SSD storage house figures its “revolutionary technology” is only half of what it takes to be successful in the cloud

SolidFire, the purely solid-state (SSD) storage house whose widgetry is designed for cloud infrastructure, has launched a go-to-market program for cloud providers suitably called “Fueled by SolidFire.”

It’s supposed to support third-parties’ development, positioning and growth of services built on its storage technology.

SolidFire claims to have set the benchmark for delivering guaranteed Quality of Service (QoS) in a multi-tenant cloud, but figures its “revolutionary technology” is only half of what it takes to be successful in the cloud.


SolidFire’s director of strategic alliances Dave Cahill says, “Citrix CloudPlatform is at the center-point of many of our customers’ cloud infrastructure strategy today"

“For many cloud providers delivering guaranteed storage performance is a new concept and capability,” marketing VP Jay Prassl said. “The ‘Fueled by SolidFire’ program eliminates the guesswork by delivering pricing, packaging and market positioning support that helps customers optimize the success of their services.”

The program has four key phases. It’s supposed to support cloud providers from proof-of-concept through revenue generation, and sustain growth through co-branded lead generation. It involves:

  • SolidFire Overview: In-depth market analysis, technical product deep-dive and live product demonstration;
  • Productization: Hands-on go-to-market workshop sessions to develop packaging, pricing, performance SLAs and market positioning of services fueled by SolidFire technology
  • Integration: Technical support for tying SolidFire to management and billing tools. Marketing/sales support via co-branded collateral, sales and engineering training
  • Acceleration: Competitive benchmarking, case study development and MDF-supported lead generation.

Besides the “Fueled by SolidFire” launch, SolidFire announced a Storage QoS Assessment that’s free, customized and supposedly the quickest way for cloud service providers to understand how their current services relate to those in the market, and how its guaranteed QoS will support differentiation and increased revenues.

In a recent Zogby Analytics and SolidFire survey, 89% of enterprise cloud customers said they would put more applications in the cloud and 86% would pay more for cloud services if they were backed by firm performance SLAs.

SolidFire claims it’s changing the way enterprises compute by enabling cloud providers to deliver the economics of cloud computing to every enterprise application.

SolidFire is also delivering storage QoS on Citrix’ CloudPlatform-based cloud infrastructure.

It says customers are expanding their cloud use cases and demanding more advanced functionality. With its CloudPlatform integration, customers should get the guaranteed storage performance required to host a wider range of applications in a multi-tenant infrastructure.

SolidFire’s QoS-driven storage architecture and performance virtualization technology lets administrators provision performance and capacity independent of one another on a per-volume basis.

The company’s rare workload isolation ensures mission-critical apps get the exact storage resources they need to run effectively in an infrastructure environment hosting multiple applications or tenants simultaneously.

The widgetry is Citrix Ready Cloud Verified while the Citrix CloudPlatform is powered by Apache CloudStack.

Through SolidFire’s integration, customers can provision and manage volumes on their SolidFire storage infrastructure through CloudPlatform’s management console. Granular QoS settings for these volumes can be automatically assigned by leveraging SolidFire’s APIs.

In the next CloudPlatform release, this functionality will be accessible natively through a SolidFire-developed storage plug-in for both CloudPlatform and CloudStack.

SolidFire’s director of strategic alliances Dave Cahill says, “Citrix CloudPlatform is at the center-point of many of our customers’ cloud infrastructure strategy today. For customers looking to host performance-sensitive applications on their CloudPlatform-based cloud, storage functionality like Quality-of-Service is essential. In the future, SolidFire's continued development and integration work in this community will continue to focus on enhancing and extending the storage functionality available to CloudPlatform customers.”

See solidfire.com/fueled-by-solidfire.

More Stories By Maureen O'Gara

Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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