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Amazon Buys Display Unit from Samsung

E-reader sales dropped an estimated 28% last year, supposedly for lack of color

Amazon has bought Samsung’s mobile display operation Liquavista NV in Holland on undisclosed terms. Bloomberg previously said Samsung was looking for less than $100 million for the place. It’s believed to be for Amazon’s e-readers but it is also reportedly developing a couple of smartphones and a set-top box. Samsung bought Liquavista in 2011.

The venture uses a technology called electrowetting that’s supposed to make displays clearer under any light and show videos without using much power. Perhaps it can manage a color screen for the black-and-white Kindle Paperwhite reader. E-reader sales dropped an estimated 28% last year, supposedly for lack of color. Liquavista imagines its widgetry in e-readers, smartphones, GPS devices, portable media players, cameras, laptops and TVs.

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Maureen O'Gara the most read technology reporter for the past 20 years, is the Cloud Computing and Virtualization News Desk editor of SYS-CON Media. She is the publisher of famous "Billygrams" and the editor-in-chief of "Client/Server News" for more than a decade. One of the most respected technology reporters in the business, Maureen can be reached by email at maureen(at)sys-con.com or paperboy(at)g2news.com, and by phone at 516 759-7025. Twitter: @MaureenOGara

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